Selemix, PPG´s premium refinish brand in the light industry, serves the needs of many segments thanks to its outstanding flexibility and ability to paint almost any substrate. Selemix is supported by a team of technically skilled and highly experienced consultants from our Light Industrial Coatings (LIC) business who are on hand to provide advice from specification to application, ensuring that objects are protected in a durable way with an excellent and colour accurate finish.
One of the latest success stories was realised with Aralia Dinamic, a refurbishment specialist with an established track record in the renovation of football stadiums in Spain. From their first project, Selemix has worked with Aralia Dinamic to protect and beautify 15 football stadiums throughout Spain, among which the stadium of Vicente Calderón, Las Palmas, Valdebebas (Ciudad deportiva del R. Madrid), Getafe, Bernabéu, Nastic de Tarragona, Numancia, Racing de Santander (Sardinero) or Granada can be found.
The refurbishment included many small objects such as chairs, signage elements, service and changing rooms. “Football clubs have recognised that today’s fans need to be attracted by more than the pure passion for their club and have been willing to invest in improved facilities and nicer stadiums in recent years,” says José-Manuel Carrascal, Business Manager CT/ LIC - PPG Refinish Iberia.
José Antonio García, CEO of Aralia Dinamic, embraces the view that “few clubs, to say almost none, disregards that their stadium is the home of their members and fans, their place of worship and one of the main assets of the club. An elegant stadium, clean and tidy, with sanitised seats and recovery of its original colour becomes much more attractive and leads to greater attendance,” he concludes.