SELEMIX® DIRECT PRO PLATFORM COMPLETES THE FINISHES OFFER WITH MATT AND SEMI MATT BINDERS

SELEMIX® has completed the launch of the 7-15X Direct Pro range, adding Semi Matt and Matt topcoats to the formerly launched High Gloss, Semi Gloss and Satin binders - providing industrial manufacturers and job coaters the opportunity to deliver a high quality and durable finish.

Direct Pro sets a new milestone in the brand’s established leadership in innovative direct-to-metal solutions, complementing the for more than a decade successful 7-53X range.

Direct application without the need for a primer
Direct Pro enables direct application to a vast variety of substrates without the need for a primer, delivering increased productivity and corrosion resistance - as well as significant material, time, and energy savings across a wide range of industrial applications.

7-15X is low in solvent emissions, helping all Selemix customers achieve their sustainability targets. 7-159, 7-157/ -158 and 7-155/-156 have also been tested to the ISO 12944-6: 2018 norm and have been certified with up to C5M, depending on the film thickness.

Customers look to a positive future with Direct Pro
“We are pleased to hear from new and existing customers that Direct Pro is meeting the industry’s expectation for shorter process times with no compromise on the final result. Following Direct Pro High Gloss, we are confident that our light industrial users will start to use the additional gloss level binders very quickly”, said Kolja Eikelmann, Segment Director CT/ LIC at PPG Refinish EMEA.

With the Direct Pro direct-to-metal platform now complete, and all gloss levels available, we are convinced that industrial customers will soon benefit from being able to use the full platform.