SELEMIX®, the leading brand for light industrial coatings (LIC) from PPG, has unveiled its striking new brand look & feel. In addition, the Selemix team is at the same time launching a brand-new website.

Explaining the reason for the re-brand, Sara Fanciano, Business Director CEMTA and former CT/ LIC Business Development Manager at PPG EMEA, said: “At PPG, it’s our mission to be the preferred partner in the light industry, by providing the most profitable solutions to users and the most competitive products to our distributing partners. Nowadays, the value of a brand and the customer experience are key decision criteria.”

New Branding & Communications Strategy

“We recognized that both internally and externally, our greatest strength has always been our technical consultancy approach, yet this was not reflected in our communications,” said Alberto Gonzalez, Business Solutions and Branding Manager EMEA, PPG Refinish.

The introduction of the new strapline “Your Partner in Performance” underlines the brand’s commitment to serving the evolving needs of its customers. Additionally, the Selemix website has received a design and content makeover to be in line with the overall brand vision.

More to come

The outcome of the research resulted as well in a number of further improvements in regard to product communications. Long product codes, necessary for the ordering process, have been shifted to the back label. Hence, only short product codes remain on the front label, making it easier for customers to identify and remember products. Short technical instructions on back labels, as well as Technical Data Sheets, have been further simplified with a clear focus on end-user understanding.

According to Alberto Gonzales, there are more excting new in store for the Selemix community: “Selemix customers can be sure that there is much more to come. But already now, with the new brand look & feel, the new livery and the new website we are setting an important milestone on our way to become the preferred brand in the segment for light industrial coatings.